The group Antenne Réunion also intends to ” carry out other Media For Equity operations to support its development strategy and strengthen its involvement in the local economy ”. This project is therefore completely consistent with the company’s development strategy. According to Michel Thiers, this investment will allow Zotcar to “benefit from increased visibility on a major media such as Antenne Réunion”.
However, the driver here is the individual himself.Ĭurrently in a growth phase, the company has a reputation to develop. Then, in the manner of Yugo, the request is validated or refused. How does it work? You can rent your own car by registering as an owner, or rent one for your travels. Saint-denis, Ile-de-France, France 51-100 Private Equity Private 74,664 Highlights. Favouring the human element and the collaborative economy, these are terms that sum up Zotcar’s activity. Antenne Reunion is the media group on Reunion Island. Zotcar is the first independent car rental platform between private individuals and was created two years ago. By the end of this year, the start-up plans to reach the million euro mark. Moreover, this economic model has allowed Zotcar to pay back nearly € 630,000 to the owners who have placed their trust in it. Founded by Michel Thiers in 2016, the company now has more than 15,000 members, who have contracted no less than 5,000 rentals. The start-up Zotcar stands out to Antenne RéunionĪmong the many files presented to Antenne Réunion, it is the start-up Zotcar that stood out. Indeed, this investment: “consisted in exchanging shares in this Reunionese start-up for an advertising credit on the Antenne Réunion group’s media “. Moreover, it is also a good opportunity to make a strategic watch in the digital field. The main objective of this manoeuvre is to allow young Réunionese start-ups to have access to the television medium.Ī diversification opportunity for Antenne RéunionĬhristophe Ducasse, the managing director of the Antenne Réunion group, believes that this is a real opportunity for the channel to diversify. The latter is an alternative investment model that offers visibility to start-ups in exchange for capital.
Autour de la chaîne de télévision, N☁ en audience à la Réunion, le groupe a rapidement développé un grand nombre dactivités de diversification : digital (avec des sites médias et sites de services), distribution (télé-achat), opérateur mobile. Antenne Réunion est le groupe média leader sur lIle de la Réunion. Antenne Réunion propose des programmes généralistes tels que des. Antenne Réunion 5 688 abonnés sur LinkedIn.
Aujourdhui Antenne réunion est la chaine de télé la plus populaire sur lIle de la Réunion. Après des débuts difficiles, Antenne Réunion trouve sa vitesse de croisière au début des années 2000.
Giving access to the TV media to young Réunionese start-upsĪntenne Réunion, publisher of LINFO.re, has acquired a stake in the company Zotcar following an investment by Media For Equity. Antenne Réunion est une chaine de télévision généraliste sur lIle de la Réunion.